Paris St shopping & dining

Branding

This is a University level project. The brief was to brand a new shopping and dining center proposed to be built in place of the old bus station.

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The concept is double layered. Firstly it represents gates or a gateway. As the new bus station will still be close by this new shopping center will be the first thing new visitors see. A literal "gateway to the city center". A secondly the icon vaguely resembles a butterfly, a reference to a rundown area being rebuilt and reborn.

Student Work

Exeter School of Art