This is a University level project. The brief was to re-brand a company using a solely typographic solution. Via a class task we given random words to help identify an industry to research. My words lead me to OCD which in turn lead me to the charity OCD-UK which was in dire need of
The concept for this project is based on layers of support. In the same way OCD-UK offer multiple avenues and layers of support, so too does the type. Featuring a stacked word mark that increased in weight as the layers go down. This system is also extended to the rest of the brand, such as posters and the website. Though simple, this system quickly demands attention and effectively portrays it's message.
University of Plymouth