This an identity created for a local Dog walker and Photographer. We worked together to find a name for business that could be searched for easily, and that lends itself to a simply but effective identity. The name selected was Muddy Paws which gave me two primary things to work with; mud and paws.
Brown was used for the primary colour, which is nicely offset by white type. A mud-like puddle is also used is many placed. To balance out the muddy features I selected a typeface that has good amount of elegance to it. The contrast between them creates unique imagery that helps the business stand out. Finally the addition of white paws ties it all together with a visual link to both the name and the industry: dog walking.