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Crowne Plaza

Re-brand

This a University level live brief for the D&AD New Blood Awards 2017. There was a choice of three briefs, i chose the one most suited to me which was the branding brief. This involved recreating Crowne Plaza's image more suited to a more modern world that is ever changing.

I selected a bolder geometric sans serif type face, one that could maintain legibility and presence in smaller sized such as on social media. I also introduced free flowing ribbon derived from the three ribbons present in their previous logo.

I designed it to be able to move and change

as the company does.

Original Logo

Competition Brief

D&AD New Blood Awards 2017

crowne plaza logo
crowne plaza logo
crowne plaza poster
crowne plaza key card
crowne plaza business card
crowne plaza website
Please get in contact with me to discuss a possible project or learn more about my work.

James Anderson | Graphic Designer

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Janderson Design