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Crowne Plaza

Re-brand

This a University level live brief for the D&AD New Blood Awards 2017. There was a choice of three briefs, i chose the one most suited to me which was the branding brief. This involved recreating Crowne Plaza's image more suited to a more modern world that is ever changing.

I selected a bolder geometric sans serif type face, one that could maintain legibility and presence in smaller sized such as on social media. I also introduced free flowing ribbon derived from the three ribbons present in their previous logo.

I designed it to be able to move and change

as the company does.

crowne plaza logo

Original Logo

Competition Brief

D&AD New Blood Awards 2017

crowne plaza logo
crowne plaza logo
crowne plaza poster
crowne plaza key card
crowne plaza business card
crowne plaza website