Cherry Tree


This is a University level project. The brief was

to re-brand a local food producer, for this I chose Cherry Tree, a local jam and preserve producer who had a very dated and amateur looking identity.

The idea here was to elevate the overall brand to

a higher status to better match the audience they aiming at with their high prices. I opted for a literal visual translation of their name, combining a cherry and a tree, instead of an actual cherry tree. This adds some visual humour and would help the brand stand out on shelves. Finally I added "preserves" to their name to add context to

the brand.

cherry tree logo

Original Logo

Student Work

Exeter School of Art

cherry tree logo
cherry tree packaging
cherry tree website