This is a University level project. The brief was
to re-brand a local food producer, for this I chose Cherry Tree, a local jam and preserve producer who had a very dated and amateur looking identity.
The idea here was to elevate the overall brand to
a higher status to better match the audience they aiming at with their high prices. I opted for a literal visual translation of their name, combining a cherry and a tree, instead of an actual cherry tree. This adds some visual humour and would help the brand stand out on shelves. Finally I added "preserves" to their name to add context to
Exeter School of Art