Beyond Meat

Re-brand

This is a University level branding project.

I chose to re-brand the plant-based meat alternative produce company Beyond Meat

to help their branding better portray their core values and reach out the correct audience.

The result is a brand that stands out in both meat markets and vegan markets by incorporating as few design normatives as possible which makes this a challenger brand. The bright colours are chosen to stand out wherever the products are placed. The hand-rendered type is a reference to

a hands-on approach to cooking. And the upside down type is a literal call to flip the meat industry on its head.

Fun Fact: This is first and only time I created a fully functional website during my time as a student.